Branding is a marketing practice and refers to all those elements that make up a brand, such as:
It is a strategic process, in which the purpose of this is to separate a company from the competition.
Είναι ο συνδυασμός των χαρακτηριστικών που επηρεάζουν τον τρόπο σκέψης των καταναλωτών και δημιουργούν αξία στο Brand.
Με λίγα λόγια, αφορά όλη την εμπειρία αλληλεπίδρασης που έχει ένας πελάτης με κάποιο προϊόν / υπηρεσία, ή ακόμα και την ίδια την εταιρεία, από το logo, το website, τα social media, μέχρι και το πώς απευθύνεται στους πελάτες της.
Ουσιαστικά, το branding είναι ο τρόπος με τον οποίο αντιλαμβάνεται ο πελάτης το brand σας. Το Marketing is how you promote your business and is more tactical than strategic.
TheBrand is the corporate identity, Marketing are all the actions taken to promote this identity, build relationships with customers and increase sales.
The basic elements of creating a corporate identity are as follows:
More detail:
The Brand Name selection process must be done carefully, as in combination with the logo, they make up the corporate identity of a company and are its stable and permanent characteristics.
For this reason, it is very important to choose an original and available domain name, so that you don’t have to change your company’s name afterwards.
Also, it should be informative and refer to the products or services that the company stands for, as well as be easy to pronounce (not have many consonants).
As we mentioned above, the logo is part of the corporate identity and should stand out from the competition.
The key features of a successful logo are:
The choice of corporate colors should result from the style and philosophy of the company.
From the Exciting Red and Competent Blue research, it appears that purchase intention is highly related to brand colors.
Consumers prefer recognizable brands, which makes color extremely important when creating a company’s identity.
But let’s see below, what each indicates:
The process of choosing the corporate font may be considered the least important step in the process of creating a corporate identity, but it is a very important element of it. It should match the company logo, as it will be used in combination everywhere (e.g. business cards, advertisements, etc.).
People are no longer content with just what your product promises to do. They want trust. They want to be able to believe in you, your product and your story. A company with strong branding is sure to create a strong feeling of trust in its customers, as a result of which they prefer and choose it in every relevant market.
Proper branding creates a good reputation and establishes a core clientele, who will spread their positive perception of your brand , resulting in new customers. People love to tell others about brands, with which they were pleased. But consider, that they cannot speak of one brand which they don’t remember.
The value of Branding it can translate into influence, premium pricing, or high market share of mindshare. Customers prefer to choose products or services from companies they already know (eg brand name or have heard positive feedback) and inspire them with confidence, rather than from some competing company they know nothing about.
Keeping up with today’s reality, where competition is stronger than ever and constantly increasing, branding and general brand management yours, is imperative in order to establish yourself in the space and stand out. A company that manages to identify itself in the mind of the consumer with a product and be his first thought when he searches for it, has probably chosen the right strategy branding.
As we mentioned, Branding it gives value to a company, thereby enhancing the feeling of satisfaction in its employees every time they achieve a goal, knowing that they were part of that result. Furthermore, employees who have a good relationship with the brand will spread this perception to the customers and partners with whom they interact.
Branding is of significant value to a business for the following reasons:
Branding helps a business create a distinct and recognizable identity. A strong brand with a distinctive logo, symbols, colors and style can establish the business in the public’s consciousness and make it more easily recognizable and distinct from its competitors.
A strong brand conveys trust and credibility to the public. Consumers are often more willing to trust a business with a well-known and successful brand than an unknown business.
In a market with many competitors, branding can help a business stand out. A well-organized and dynamic brand can create a unique personality for the business and give consumers reasons to prefer it over its competitors.
A strong brand can add value to the business. When people recognize and associate a brand with quality, aesthetics, values and experience, they are more likely to choose the company’s products or services. With brand awareness, the business can also leverage its value in collaborations, partnerships and expansions into new markets.
Μια σωστή στρατηγική Branding προδίδει μια θετική αντίληψη γύρω από το brand your and enhances his reputation. This reputation translates into the trust consumers place in one brand.
The spread of customers’ opinion about a company happens at lightning speed and thus begins the world of mouth (from mouth to mouth).
Your existing clientele will spread the positive reputation of your company and bring in new customers, who will prefer to make their purchases from a brand they have already heard positive comments about, thus boosting your sales.
The cost of branding can vary from case to case, as it is a combination of different responsibilities and activities.
For example, a world-renowned multinational company will have greater needs and requirements for the creation of a branding strategy compared to a local business. The strategy planning process for the former is a more complicated and time-consuming process, so it will be priced accordingly.
Branding is an ongoing effort to maintain a good brand name and how customers perceive your company and its products/services. Hence his complacency and neglect branding, or choosing the wrong strategy, can cost its good reputation.
At easylink we emphasize the creation of a personalized branding strategy.
Contact us for more information.
No. G.E.MI.:120333104000
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