Branding
The A’s and Z’s of your corporate presence, whether physical or online, is to differentiate your Brand from your competitors.
Branding is a marketing practice and refers to all those elements that make up a brand, such as the logo, the color palette and even the font that the company will choose, and does not include only the name or the logo, as many believe. It is a strategic process, in which the purpose of this is to separate a company from the competition.
It is the combination of characteristics that influence the way consumers think and create value in the Brand. In short, it concerns the entire interaction experience that a customer has with a product / service, or even the company itself, from the logo, website, social media, to how it addresses its customers.
characteristics
When designing your corporate identity, we emphasize key elements such as:
- the Brand name
- the color palette
- the appropriate font
- the logo design and
- proper competition research in order to compose an attractive result.
methodology
The steps we follow to create or renew your Brand are specific, but highly creative.
The methodology we have defined and is effective is the following:
We define a strategy for your Brand. It is important that we understand your business. We will need a presentation of your business, as this will help us define the most suitable strategy.
Finally, we promote your company to gain new audiences, and maintain it by aiming to establish it in your target audience against your competitors.
After we fully understand your needs, in collaboration with our UI/UX designers and marketeers, we create or renew your corporate identity.
