SEO
SEO (Search Engine Optimization), i.e. optimization of web pages in search engines, is one of the most important actions of digital marketing. It refers to all those practices used to optimize your website in order to appear organically on the search engine results page (SERP).
This marketing technique aims to increase your ranking in organic search results as well as traffic to your site, which will ultimately lead to an increase in sales for your business.
SEO is not a paid energy like Google Search ads.
Conversely, with SEO you optimize your website to appear organically on the first page of results, while with paid advertising you pay search engines such as Google to show you on page 1
characteristics
SEO concerns all those actions that must be done both on your website (on-page & technical SEO) and on other websites (off-page SEO), so that Google realizes that you are superior to your competitors.
Regarding on-page & technical SEO, Google has defined as a basic condition for a business to have a high ranking in its results to have a friendly website in terms of its guidelines.
Contact us today to evaluate your website or build it.
Indicative optimization actions are included, such as:
- accessibility, for available and visible content access
- responsive design, for friendly to different screen resolutions
- fast loading speed
- search engine friendly URLs
- definition of search engine friendly URLs with the corresponding metadata (meta title, meta description)
- set header tags – set custom images of proper dimensions, proper file names and image descriptions
- aiming to increase your brand awareness
Regarding off-page SEO, it concerns all those actions that must be done on other websites, so that strengthen your corporate image outdoors with various methods.
Indicative optimization actions are included, such as:
- building backlinks with appropriate value
- link building creation
- Google My Business profile creation
- profile creation in various web directories
- promoting its company profile and services to third parties
methodology
The reality is that SEO is not just a task undertaken by an SEO Specialist. It concerns actions that involve various specialties.
It is managed by a comprehensive project team, which consists of experienced and qualified SEO specialist/s, UI/UX designer/s, web developer/s, marketeer/s and project manager/s.
The methodology we have defined and is effective is the following:
First, it’s important for us to understand your business, so we’ll need a presentation from you.
After we fully understand your needs, the SEO specialist conducts market, keyword and competition research to define the most suitable strategy to achieve your goal.
In the event that we do not design your website from scratch, we continue with an assessment of the existing one to define the work that needs to be done on it.
We simultaneously perform all the necessary actions for off-page, on-page and technical seo.
After the predetermined interval we give you a report of the results of the work, and set a new optimization goal to continue the development of recognition.
