SEO (Search Engine Optimization) is the optimization of web pages in search engines and is one of the most important actions of digital marketing, specifically performance. It refers to all those practices used to optimize your website in order to appear organically on the search engine results page (SERP).
This marketing technique aims to increase the ranking of your website in the organic search results as well as traffic to your site, which will ultimately lead to an increase in the sales of your business.
SEO is not a paid energy like Google Search ads. In contrast, with SEO you optimize your website so that it appears organically on the first page of results. In contrast, with paid advertising you pay search engines such as Google to show you on the 1st page.
On-page (on site) SEO concerns all actions we take on our page to optimize its content as well as its structure and technical implementation (Technical SEO) in order to increase its ranking (ranking), such as:
Το off-page SEO, αφορά όλες εκείνες τις ενέργειες που γίνονται σε άλλες, αξιόπιστες (!) ιστοσελίδες, με σκοπό την απόκτηση backlinks (συνδέσμων) που να οδηγούν στο δικό μας site. The more backlinks we have, the more reliable our site is considered by search engines (authority).
Indicative optimization actions are included, such as:
Choosing the right keywords that will help your website rank is done through various tools such as Google Keyword Planner, Uber Suggest, Semrush, Answerthepublic, ahrefs, etc. Through these tools you can find out which keywords your competition is using and which of them are driving people to their website. You also have the ability to receive notifications about new keywords that your competitors are targeting and that you might want to target as well.
But be careful! Each page or post on your site should target a single keyword. Targeting multiple keywords, or one that will be used on other pages of your site, is considered a bad practice by Google’s algorithm.
Extra tip: Target longtail keywords. For example, if you have a food blog with food recipes, instead of targeting a keyword like “chocolate cake”, aim for something more specific like “fasting chocolate cake” or 3-ingredient no-mixer chocolate cake”. In this way, you have a higher chance of appearing in the first positions of search engine results and increasing traffic to your site.
A very important part of SEO is producing useful and engaging content. The content you create should be relevant and representative of the keywords you have chosen to use, in order to rank high in searches and answer the question the user asked and came to read your content for.
In general, creating content that answers questions people are searching for online is a good SEO tactic. You can also add statistics from studies that have been done and are related to your product or services, in order to increase the validity of what you write (authority).
Based on the above, a very effective way to help with SEO is to write articles for your company’s blog. In addition to adding value to your brand and making you an authority in your field of activity, it also enhances the increase in traffic to your site. By incorporating keywords that your audience is searching for, you have a better chance of appearing in the top positions of search engines.
In order to make your text easy to read and not tire your readers, divide it into sections or use bullet points.
An integral part of SEO Copywriting is the use of images, within the blog, with representative file names and alt texts. Essentially, what alt texts do is to indicate to search engines what the image we have used depicts. It is considered one of the best SEO practices as it helps you appear in Image Search as well.
Tip: By putting a question in the meta title and an answer in the meta description, the chances of someone clicking on your content increase (CTR = click through rate). Also, using a question in an article title that includes a keyword helps Voice Search!
Finally, note that you should update your content in order to keep it “fresh” and maintain traffic rates on your site.
Google’s latest guidelines indicate how important a good user experience is to organic search rankings. Invest in user experience and a responsive design.
Local store search, especially from mobile devices, has particularly helped small and medium-sized businesses. 70% of consumers search for a store on Google before making a purchase.
Local SEO targets a specific area (neighborhood, city), where users search for stores near them. That’s why it’s so important to have a Business Profile on Google (formerly known as Google my Business) so that people looking for information about your business can easily find it, even on maps.
In the times we live in, more and more consumers are turning to the internet and online shopping. From research, it emerged that 53.3% of total traffic comes from organic search.
The ranking of your website in the first positions of the search engine results page plays a decisive role for the sales of your company.
As we have already mentioned, SEO is one of the most important actions of digital marketing. The practices to be applied depend on the specifics of the brand’s industry.
Promoting your content on social media to a targeted audience, accompanied by a link that leads to your site, significantly increases the traffic rate and reduces the bounce rate, i.e. the rate of abandoning your website, as the users who visited it already belong in your target group, so they are interested in your content.
Also, SEO helps significantly in your brand awareness and in attracting an online audience to your website. It also strengthens the relationships of trust you build with your customers.
SEO actions can have a positive effect on a business’s sales in the following ways:
With SEO optimization, your website has a higher chance of appearing in effective user searches. This leads to an increase in organic traffic, i.e. visitors who come to your website through search engines. The more and better the organic visitor count, the more likely it is to increase sales.
SEO optimization usually involves choosing the right keywords and optimizing your content for those keywords. This means that your website will appear in searches related to the products or services you offer.
A well-optimized website with good SEO appears high in search results and exudes trust and credibility. Users usually tend to trust and choose the websites that appear on the first page of search results, as they consider them to be more reliable and worth visiting. This can boost users’ trust in your business and encourage them to make purchases.
An important factor in SEO is improving the user experience on your website.
An SEO strategy is considered an expensive and time-consuming process but it is a real investment for your company as you build its organic ranking, which will not disappear easily like a paid advertisement.
The time required for the first results is usually 6-12 months. This depends on several factors such as:
In the era of digital business transformation and online shopping, you don’t want to be left behind.
The easylink team is here to answer all your questions and plan with you the SEO strategy that will suit your company’s needs.
Contact us for a free audit of your site.
No. G.E.MI.:120333104000
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